‘Black Is White’ and ‘Everything You Know Is Wrong’. Nowhere does this ring truer than in the world of digital media where the rules are constantly shifting and evolving – in fact there are no rules!
The growing impact of the web has really turned how we communicate on its head - black really is now white. The audience has moved from passive to active, from limited choice to total access. Predictable patterns have been replaced with wider repertoires and brands have to think harder and act faster.
How do we help our clients tap in? One answer is what we term ‘Before the Brand Marketing’. It’s no longer just about the brand; it’s about the space before the brand. It is where your audience is engaging with media and each other. You can entertain them in this space and then leave the door open for them to engage with your brand.
It’s all very exciting and will see the rise of digital agencies (like Delete) creating more effective and compelling content to draw and engage their clients’ desired audiences. It’s a win/win situation as the audience gets more entertaining content and the advertisers get more audience share. Advertising is driving some of the best content on-line and audiences are actually now seeking this content out.
Anyway, it’s been a while since we last spoke and Delete has been steadily growing. Read below to find out a little more of what we’ve been up to. |
