Auto Journals

Overview

Bringing real life, real cars and real views together in one destination, Auto Journals asked us to build a site encouraging car owners to join in and share their stories, thoughts and opinions about owning real cars with the rest of the motoring world.

Building a Web 2.0 digital publishing platform, we enabled users and editors alike to contribute and collaborate to maximise the content on the site. By evolving the logo, masthead and strapline we also helped to strengthen the brand presence online and create a hub for car enthusiasts throughout the UK.

One of the challenges was to produce a site that was as visually stunning as it’s offline competitors. We think we managed to achieved it.