Red Bull Bedroom Jam 2011

Overview

From rocking out in your bedroom to touring the UK, playing 5 festivals and recording your own tracks. The ultimate dream for any band. A dream Red Bull are making come true for a number of lucky bands via their Bedroom Jam project. Delete were once again delighted to work alongside Red Bull to raise awareness of this fantastic annual competition by increasing traffic to the website and driving up the number of bands getting involved.

We created a campaign to recruit both bands to sign up and fans to visit the site, as well as interacting with the brand across various social channels. To achieve this we designed an advertising campaign that stretched across print, display and Facebook media channels. The promise to new bands was the opportunity to be discovered and propelled into stardom, the promise to fans was the opportunity to be the first to uncover the next big thing in music.

Early feedback from Red Bull show that the campaign is performing well with more bands than ever signed up and ready to rock.