Turbo Tennis

Client:  Betfair Date:  May 2007 Type:   Website |


Overview

Forget strawberries and cream, Turbo Tennis has arrived. 

Looking to increase interest and engage a new, younger audience through digital media, Betfair briefed us to deliver a microsite for the 1st Turbo Tennis event at the O2 Arena, London.

We designed and built a site which was everything traditional tennis was not; edgy, fun and fast paced.

Capturing all that’s great about tennis, and presenting it’s modern stars in a new light, our site helped sell out the entire day of turbo charged action and utilised excellent creative to draw in a fresh fan base to the sport.

Not forgetting a bit of cheeky inplay betting, courtesy of the sponsors.

Client Says

“Delete remained enthusiastic and proactive throughout and were able to deliver the project 2 days ahead of plan and on budget. They went the extra mile to understand intimately the business and our objectives.” 
John De Pree - Betfair Group