Dubplate Drama

Client:  Channel 4 Date:  Oct 2006 Type:   Website |


You can’t kick back on the couch anymore, Dubplate Drama needs you to get up, stand up and play a part in creating what you watch.

The first truly interactive TV show in the UK, Dubplate Drama allowed viewers to make decisions on the outcome of the storyline, playing an active rather than passive role in television content for the very first time.

Our site played an integral part in realising the true interactivity of the show. With voting mechanisms, previous episodes and character profiles, we made the link between the two mediums by engaging the audience in a brand new way.

The show went on to be commissioned for a second series and has been released on DVD to much success.