MUZU Online Music TV

Posted 27 Jan 2007

So finally Delete can announce the launch of our excitiing IPTV music project MUZU. Launched to the music industry at Midem in Cannes this week. For those there, you won't be able to miss the buzz/roar from the 'MUZU Switch On' party.

A thrilling new destination for artists, labels and consumers alike, MUZU online music TV offers unprecedented quality, control, credibility and depth in an immersive 3600 online music environment with multi-platform applications.

Encompassing music and video, downloads and streams, documentary, behind-the-scenes exclusives, fan blogs and as many other applications as artists and labels can devise for the limitless TV channels MUZU places at their disposal, the network provides innovative, user-friendly and cost-free revenue opportunities and powerful, creative marketing solutions.

Protecting copyrights and supporting the agreements between artists, labels and publishers, MUZU enables artists and labels to tailor their own bespoke, revenue models which MUZU manages with complete transparency and 24-hour reporting. Even bootleggers can be welcomed into the MUZU fold -€œ featuring artist-approved UGC on MUZU fan channels, they too generate income for copyright owners.

Driven by artists from stadium fillers to the yet-to-be-discovered, MUZU's focused dedication to high quality music content restores meaningful interaction to online networking and allows music lovers to get up close and personal with their idols. Artists meanwhile access endless channels for promotion on their dedicated, fully customizable networks, and a wealth of chances to raise 100% artist-owned revenue from their own specially generated content. Addressing a truly global audience, the life and reach of featured content is massively extended.

For the fans, the offer is an uncluttered, quality-driven immersion in the wider worlds of their idols and peers, enhanced by exclusive content, hands-on music making resources, and authentic community.

With funding in place and a dynamic roster of proven advertising, marketing and e-commerce partners, MUZU has already welcomed aboard major labels and artists including Kasabian, The Thrills and Jack Savoretti. Says The Thrills' manager Alan Cullivan, 'We are always looking for new ways of exposing The Thrills to a wider audience using more dynamic, visually led promotion. We have stopped looking. MUZU is exactly what we have been waiting for and we are delighted to join MUZU in time for the launch of our third album.'

Ian Ashbridge, MD of Wrasse Records, home to legendary worldwide talents including Femi Kuti, Gal Costa and Ladysmith Black Mambazo, echoes the sentiment. 'Wrasse Records are proud to be early adopters of MUZU TV - it is set to become a major destination for artists and fans alike'




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