New Project - Leonard Cheshire Disability

Posted 12 Nov 2007

Leonard Cheshire Disability have appointed Delete to work along side Aardman Animations and Freuds Communications on this great project which helps change the way we all see disability. We were commissioned to create a website to support the campaign along with a Online Seeding programme to launch it.

The campaign highlights the discrimination and difficulties faced by disabled people and has been backed Aardman Animations, who have created six new disabled characters.

The characters, each who has a disability, will appear in an ad campaign called Creature Discomforts, launching this Thursday which is trying to highlight the problems encountered by disabled people.

The six characters - Peg the Hedgehog, Slim the Stick Insect, Flash the Sausage Dog, Tim the Tortoise, Spud the Slug and Brian the Bull Terrier will feature in TV adverts from January and are all voiced by people with real disabilities.

They will be available to view online at

The campaign highlights the disadvantage and discrimination that disabled people experience every day, largely as a result of the ignorance of the wider population.

Delete helping 'Change the way you see disability'




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